New logo design reflects characteristics similar to the represented product:
Soft colors, tranquil, comfort
Using design elements like:
Outer glow, blue haze, a sleeping baby, image of product
Target Audience will be new parents, mostly moms and grandmoms,
Emphasis on comfort gifts for infants and young ones.
Advertisement: Print Full Page Magazine Ads and Web/Internet Banners
Sleepy Baby Blankets wanted a logo and advertisement to promote themselves. This series was developed and approved over a lengthy period of time with several levels of the company. To ensure the right message was delivered, the CEO personally approved of each color proof. This ad campaign will be featured in Parents Magazine as well as Good Housekeeping.